

In 2022, my academy was on the brink of shutting down. Covid had passed, but the financial damage hadn’t.
Bills were rising, memberships were dropping, and the stress was crushing. I loved teaching Brazilian Jiu‑Jitsu — but behind the scenes, my business was falling apart.
Family members told me it was time to close the doors. But I am stubborn and refused to give in.
I had tried agencies. I had tried “experts.” All of them took money, none of them delivered results. So I decided to learn marketing myself — properly. I studied, tested, failed, improved, and eventually built the system that saved my gym.
That system became Upkick.
Today, it’s helping other martial arts academies around the world grow, automate, and take control of their marketing — without relying on overpriced agencies.
— Mike Summers, Founder of Upkick
Upkick is a complete martial‑arts marketing system that handles everything from the moment someone becomes a lead until the moment they join your school.
It is NOT:
A billing system
A membership management tool
A replacement for your CRM
It is the engine that fills your CRM with new members.
Upkick handles:
Lead generation
Lead nurturing
Lead follow‑up
Lead tracking
Lead conversion
Once they sign up, you simply move them into your existing CRM or billing platform.
More leads every month
Using pre‑built martial arts campaigns
Instant follow‑up
So you never lose another enquiry
Higher show‑up rates
With automated reminders
Better conversions
With proven funnels and nurture sequences
Clear visibility
into every lead, every message, every step
More time
to focus on coaching, moving your business forward and family time
Lead Generation
Meta & Google ads launcher
Martial‑arts‑specific ad templates
High‑converting landing pages
Website builder with tracking
Lead Nurture & Conversion
Automated SMS & email follow‑up
Unified inbox for calls, texts, socials
Lead pipeline built for martial arts sales
Class scheduling + automated reminders
Retention & Growth
Email marketing
Social planner
Membership area
Surveys, forms, nurture sequences
Support & Strategy
Monthly 1‑to‑1 coaching
Templates, scripts, plug‑and‑play campaigns
Step‑by‑step onboarding

"Reach leads fast"
Before Upkick our time to lead was slow. Now we are able to reach leads FAST and my team can track texts, email and calls.
- Dennis, New Jersey


"It's hard to imagine our workflow without it"
This platform has become the heartbeat of our business. We rely on it every single day, our website runs on it, our entire sales funnel is built around it, and it’s the central hub for every lead that comes through our doors. From tracking and nurturing leads to communicating with them at every stage, it keeps our operation running smoothly and efficiently. It’s hard to imagine our workflow without it.
- Kristian, Georgia

"Everything is there"
Our ads are launching faster than ever. And the best part is, all the data is easy to see in one place. I no longer need 20 tabs open to run my business — I open upkick and everything is there!
- Alex, Philadelphia


"Reach leads fast"
Before Upkick our time to lead was slow. Now we are able to reach leads FAST and my team can track texts, email and calls.
- Dennis, New Jersey


"It's hard to imagine our workflow without it"
This platform has become the heartbeat of our business. We rely on it every single day, our website runs on it, our entire sales funnel is built around it, and it’s the central hub for every lead that comes through our doors. From tracking and nurturing leads to communicating with them at every stage, it keeps our operation running smoothly and efficiently. It’s hard to imagine our workflow without it.
- Kristian, Georgia

"Everything is there"
Our ads are launching faster than ever. And the best part is, all the data is easy to see in one place. I no longer need 20 tabs open to run my business — I open upkick and everything is there!
- Alex, Philadelphia

Martial arts schools that want a proven marketing system, not another CRM
Owners who want more leads, more trials, and more sign‑ups
Gyms that struggle with slow follow‑up and want instant automation
Academies that want to run ads confidently using martial‑arts‑specific templates
Schools that want everything from lead generation to conversion in one place
Owners who want to keep their existing CRM, but need a system to feed it with new members
Gyms looking for a billing or membership management system
Owners who want a generic CRM instead of a marketing engine
Schools that don’t plan to run ads, follow up with leads, or grow
People who want agencies to do everything for them
Gyms that don’t want automation or structured marketing processes
$597/m
$1297.00
for 90 days
Save $494
Includes full access to the entire Upkick marketing system:
Lead generation tools
Ads launcher
Website builder
Funnels & templates
Unified inbox
Automations & workflows
Email & SMS marketing
Membership area
Blogs, surveys, forms
Unlimited staff
Monthly 1‑to‑1 coaching

Stop relying on agencies.
Stop losing leads.
Start growing with a system built specifically for martial arts academies.
